Just because you love your business doesn’t mean it’s always easy to tell your company’s story to the world. Good branding is part art, part science. Proper branding can keep your business at the top-of-mind for your current and potential customers. Discovering and implementing your company’s brand identity isn’t as complicated as it may appear. Here are 7 tips on how to successfully implement branding for your business.
- Get a great logo
A logo is a great place to start when branding your business but it doesn’t end there. The old way of slapping your logo on everything will no longer cut it. Your branding needs to be fluid and engaging – respect your customer’s intelligence by not giving everything away up front. Generate some intrigue and allow your customers to unearth things about your brand themselves. This is a great way to foster brand ambassadors who will go on to tell others about your company.
- Write down your brand messaging
What are the key messages you want to communicate about your brand? Every employee should be made aware of your brand attributes so they can deliver the messaging at every customer touch point.
- Develop a tagline
Write a memorable, meaningful and concise statement that captures the essence of your brand and your messaging.
- Integrate your brand with your wider business
Branding extends to every aspect of your business – how you answer the phones, what your staff wear to work, your marketing materials, your website, your email signature… everything!
- Create a “voice” for your company that reflects your brand
Your company voice should be in all communication – written and verbal. Your brand should be incorporated in the visual imagery of all materials online and offline. Is your brand friendly? Then be conversational. Is your brand ritzy? Be more formal.
- Develop templates and create brand guidelines for all marketing materials
Your templates and brand guidelines don’t need to be fancy, they just need to be consistent. Use the same colour scheme, logo placement, look and feel throughout all of your messaging.
- Be true to your brand
The most successful businesses and brands are those that are authentic and genuine. Let your brand tell a story. Customers won’t return if you don’t deliver on your brand promise. They also won’t be telling their friends about how great your company is.